With more than 17 years across media, marketing, brand strategy and commercial partnerships, Tara’s career has never followed one neat little lane…and that’s kind of the point.

She started in radio, moved into the world of television and entertainment, and even stepped outside media to lead marketing for one of Sydney’s biggest interior styling businesses. Each move was intentional: learn something new, understand another side of business, and keep building a broader creative and commercial toolkit.

Along the way, Tara has developed and delivered high-value partnerships across some of Australia’s biggest entertainment properties, including Australian Idol, The Voice, My Kitchen Rules and Married at First Sight, helping secure more than $70 million in brand investment.

Every role, industry and slightly unexpected detour has ultimately led here.

Today, Tara leads Brand & Butter Studio — bringing senior strategic (sometimes quirky) thinking, together with a flexible team of specialists across brand, commercial partnerships, digital, social, research and execution.

The result? Big thinking without the big-agency structure. Senior expertise, specialist support, and a team that flexes around what your business actually needs.